Purlieu International was founded in 2008 with a mission to provide direction, leadership and vision for companies seeking to expand beyond their local home market.
What is Purlieu?
During the Middle Ages, in an era when kings grew to great power and ruled over vast empires, there was a period when ordinary citizens were restricted from travel and commerce through certain forests owned by the crown. In effect they were isolated and excluded from participating in the economic opportunities that lay just beyond their reach.
Eventually these boundary restrictions were loosened (by grant ofpurlieu), permitting the people to trade and conduct business without limitations or restrictions, ensuring their long-term success.
Our experience building and growing companies in emerging and growth markets is invaluable to globally expanding companies. We have the expertise to bring a solid Return on Investment to companies that plan to expand beyond their current marketplace. We focus on organizations which have developed a critical solution, technology, process or idea, and that need the local edge to move their business into previously untapped markets.
Purlieu is focused on three distinct vertical market segments, around which multiple subsidiaries and initiatives are in place and being further developed. These divisions are each related to supporting and enabling Financial and Social Inclusion for under-served and emerging market populations.
Purlieu International is creating value for our stakeholders through vision, direction and leadership
Our mission is clear. We help clients grow by moving beyond borders. We unlock deep insights by challenging established business models, thinking and practices. For every engagement we assemble a team with the appropriate experience and expertise to transform strategy into enduring results.
Respect, Responsibility, Results
Purlieu Financial was established to develop and manage the growth of Financial Inclusion in emerging markets. Our focus is on developing standardized analytics solutions for consumers and MSME (Micro-Small-Medium sized business) to give them access to credit and growth.
Purlieu Infra was established to develop opportunities for social inclusion in emerging markets through the acquisition and development of companies that provide soil stabilization for farm-to-market roads, and natural soil brick manufacture for building affordable and sustainable housing allows Purlieu Infra to enable the under-served access to social services.
Burton, a forward-thinking serial entrepreneur for the past 30 years has been an innovator with first-to-market products and services in the USA and Asia. In 1996 he founded an enterprise accounts receivable collections software that was the first to be offered on the Microsoft Windows OS. He ran the business and sold the solution world-wide, with customers throughout the USA, Asia, and the Middle East, through 2008 following acquisition by a public Australian company. During this time, Burton also led the development of the first credit collection contact center in the Philippines in 2001, and it is now one of the largest operations of its kind in the country.
In 2010 Burton joined Fair Isaac Corporation (FICO) as Regional Country Director. There he worked to develop the Philippines into one of the top countries in the group and introduced scoring analytics to the country, building the FICO Philippine business to $20m+ over 5 years. Burton envisioned and established consumer credit scoring to reach the financially underserved by organizing the Consumer CreditScore Philippines company in 2015. CCS Philippines is now the premier provider of nationally standardized consumer credit scores to financial institutions, paving the way for Financial Inclusion.
Burton continues to be the driving force behind Purlieu’s mission to “serve the under-served” ensuring that Social, Financial, and Health & Wellness Inclusion becomes a reality for everyone in developing nations and emerging markets. When he’s not fighting the good fight on behalf of Purlieu, he serves on the Board of Directors of several companies and is active in business development for organizations such as the Management Association of the Philippines (M.A.P), Financial Executives of the Philippines (FINEX), American Chamber of Commerce and Business Industry Institute Association and the American ELKS Club. He also speaks at trade shows and conferences throughout ASEAN on business development and financial inclusion.
CFO Purlieu International
Clive has extensive international experience in management, operations, and IT in financial services and diversified industries. He worked with Citibank in Europe and Asia for more than 15 years in various positions managing a regional audit group, relocating a business unit to Japan, running the operations of the Private Banking division and building a bank-wide mutual funds processing system. Subsequently, he held executive positions with HSBC and Royal Trust in Hong Kong where he merged the infrastructure divisions of subsidiary entities, ran the operations of regional groups, and managed a number of newly created divisions.
As a renowned workaholic, Clive only takes an occasional break to have a walk-about, “Hashing” with his mates. He can most often be found crunching numbers at all hours, determined to increase the value proposition for Purlieu’s partners and exploring more efficient methods and processes for the delivery of our services. In addition to serving as Managing Director and CFO at Purlieu International, Clive is our resident expert on wealth management market segmentation for banks, and integrating IT service solutions in congruence with business sustainability and continuity. The breadth of his influence both within the Purlieu organization through governance and oversight of internal processes and, in the vetting and delivery of service lines and product offerings for our clients and partners cannot be overstated.
Burton Crapps, Jr (BJ)
COO Purlieu International
BJ began his career working in Information Technology during the mid-90’s delivering software and network solutions to small and medium sized businesses. Many organizations were being introduced to computers for the first time, which resulted in the unique challenge of not only implementing IT solutions from the ground up but also, advising the customer on how best to modify their business practices and workflows to leverage the use of this new technology infrastructure.
Those early experiences led to a passion for building companies and promoting cutting edge concepts. BJ has since led several IT and consulting firms and served in senior executive positions with both public and private companies across diverse industries. He ran the US operation for a publicly owned Australian company delivering enterprise software solutions to banks, hospitals, and energy corporations in the US, South America, Asia. He then joined a FinTech startup, now known as InGo Money, to help build their back-office infrastructure and oversee the accreditation processes. Prior to joining Purlieu full-time, he served as COO for a med-tech company that provided medical equipment services to hospital systems across the southeastern United States.
Given his unique understanding of strategic planning, delivering complex projects and, a genuine approach to customer service, BJ will play a pivotal role in the Purlieu mission to promote inclusion and prosperity in emerging markets.
CSO Purlieu International
Matt has seventeen years of management and consulting experience in the Asia-Pacific region, working with multinational clients on strategic programs focused on making the global organization more competitive in the face of increasingly complex challenges. This includes the development of strategies designed to mitigate fraud, enhance organizational resilience, and implement global business intelligence platforms that maximize the competitive advantage of the organization.
Matt has worked as a consultant with more than two dozen multinational companies in Asia, including Goldman Sachs, JP Morgan Chase, Citigroup, Accenture, Coca-Cola, Proctor & Gamble, Nestlé, Cathay Pacific, and Chevron. He has also served as a consultant and subject matter expert with international organizations, to include the Asian Development Bank, and the governments of the United States, United Kingdom, Australia, Canada, and the European Union.
Prior to joining Purlieu Financial, he served as the Regional Director for Advisory at the risk consultancy Pacific Strategies and Assessments (PSA). During his tenure at PSA, he also served as Country Director for the Philippines, and was responsible for opening operational offices in Shanghai and Hong Kong.
Matt is a founding partner at Chancery Advisors in Singapore, which works with global law firms on matters related to international dispute resolution, intelligence, and third-party investing.
Global Investor Relations
Richard Jacobson served with the U.S. military in Vietnam before starting a 23-year career with the Central Intelligence Agency (CIA). With the CIA he served as an operations officer and then a senior operations manager at foreign posts in Asia, Europe, Central America and Africa. He has over 35 years of experience in Asia. Over those years, he has developed a well-established, wide-ranging network of professional business risk, investigative and information contacts, and resources.
He retired from the CIA in 1995 and worked as a risk consultant for a major multinational mining firm in Indonesia. He later was a founding partner of a business risk firm based in Jakarta. In 2002, he joined the Asian Development Bank (ADB) at its Headquarters in Manila, Philippines as the Head of Security and Emergency Services until 2009. He then went on to head the International Security Unit of the International Monetary Fund in Washington, D.C. In July 2011, he was appointed as the Philippines Country Director for a Manila-based security and business risk consultancy firm operating in the Asia Pacific region. Mr. Jacobson currently serves as the Director, Asia Pacific for a global business risk consultancy firm; based in Manila.
Mr. Jacobson has vast public and private sector experience in business risk management, business resilience and crisis management, investigations, community and government relations. He has a proven ability to successfully manage people and programs often in complex, high stakes, multi-cultural work environments and situations.
Mr. Jacobson graduated from the George Washington University with a degree in East Asian Studies and studied Chinese Language and History at the Australian National University. He is also a graduate of the U.S. Defense Language Institute where he studied Vietnamese Language.